Management Philosophy and Vision
Management Philosophy
Serve people and the world
1.Based on the recognition that we are part of Japan and members of a social group composed of Japanese, we aspire to manage our business in a way that contributes to Japan and the Japanese people through our work and thus contribute to the progress of the world.
Maximize individual abilities
2. With respect for the abilities of each individual, we will promote excellent management and research while enhancing the reputation of the company through sincere service to our customers.
Management Slogan
Challenges of Transformation
In corporate management, it is said that it is necessary to have a mindset that there would be no future for a company that is only be maintaining the status quo. Boldly and enthusiastically, we take on the challenge of corporate transformation in response to the needs of our customers, not only in research and development but also in sales and factories.
Human Resources Philosophy
Let's challenge ourselves to grow and experience joy and excitement together!
We fully support each and every one of our members who wish to challenge their transformation and fill their life with joy and excitement.
Vision (Ideal future)
We aim to be an excellent company that each and every one of us can be proud of.
- We will become the number one company in Japan in topical products.
We will continue to challenge the top products that occupy the best seats in the hearts of our customers. - We will treat our employees fairly and appropriately, and develop a work environment to be a rewarding company.
- We are passionate about human resource development.
Both men and women will always be creative and challenge their growth through work. - We respect each other as human beings, devote ourselves to team play, and become a vibrant and energetic group.
We will build sound partnerships with our subcontractors and local communities.
Company logo
IKEDA MOHANDO CO.,LTD. has been aiming to become the top manufacturer of topical products since its establishment in 1909.
In 2010, we decided on a new corporate logo and slogan in order to further create value in line with the needs of the times while continuing to carry on the technologies and traditions we have cultivated over the past 100 years.
The corporate logo depicts our commitment to manufacturing by using the katakana notation of power, “チカラ” and our outstanding expertise by clarifying the specific business domain of healing the skin.
At this milestone, we will take the first step toward the next 100 years. From to, we continue to take on new Challenges of Transformation.
is a registered trademark of IKEDA MOHANDO CO., LTD.
Our Commitment to the Corporate Logo Design, History of the Corporate Logo
Our Commitment to the Corporate Logo Design
The new corporate logo features bold Gothic letters and angular lettering to convey the strength of the company, while the protruding “m” with the motif of a cream agent expresses our commitment to being a company with a “unique twist” in all of our products. The corporate color of red, while inheriting the company’s traditional image color, also expresses the company’s insatiable passion for manufacturing and our dedication to developing innovative products.
History of the Corporate Logo
Our thinking behind MUHI has been changing along with our corporate activities.
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Step 11920s to 1940s MUHI as a product name
The corporate logo was used for the MUHI in a tube product which was released in 1927.
It was also used in advertisements such as enamel signage. -
Step 21950s to 1990s MUHI became the corporate logo
We aimed for the MUHI brand to become the leading brand for insect bite medicines.
We began to use the product logo for the MUHI brand as the corporate logo. -
Step 32000s MUHI represents a brand category
The MUHI brand is designed to reflect the intention of aiming to be an anti-itch specialist by offering “MUHI series for any itch” not only for insect bites. The expansion of the targeted categories contributed to the growth of the company and the strengthening of the brand.
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Step 42010s to Present corporate logo